Thanks to Tidal’s partnership with Sprint and fans of Jay-Z’s 4:44, the album has gone platinum in less than a week, according to the RIAA.
For an album that’s not “for sale” as of yet, that’s an incredible feat.
4:44 was released exclusively through Tidal’s partnership with Sprint, and although a free voucher was available for the album, a physical release will be happening soon.
Under the program’s rules, the artist needs to be compensated and there needs to be demonstrated consumer demand in the United States, either for an on-demand stream or a sale. A sale counts toward a certification if purchased directly by the customer or a business can purchase the album or song and offer it to fans who must take affirmative steps to acquire the album or song.