Jerome LaMaar – Master of Glamorous Gratitude

We are constantly looking for new Black people to tell you about. Our new hero is Jerome LaMaar, an extremely popular and creative designer.

The article is based on the materials from Jerome LaMaar’s site and the materials devoted to his work.

Jerome LaMaar was born and grew up in the Bronx, New York. He represents the Fifth Generation of New Yorkers in his family. He started his career at age 15 as an intern for Baby Phat by Kimora Lee Simons in 2001.

At age 18, he was appointed the Senior Designer/ Creative Brand Coordinator for the brand.


After enrolling at Brown University to study Physics Jérôme switched gears to attend FIT (Fashion Institute of Technology) to study Fashion Design and Fabric Styling BFA, and left his final year to pursue his career.

At 20, Jerome was commissioned by June Ambrose to design all of the costumes for Mariah Carey’s 2006 Adventure’s of Mimi world Tour.

At 23, he left Phat Fashions to apprentice for couture house Chado Ralph Rucci, Later that year, he was recruited as a trend forecaster for Promostyl Paris.

At 26, LaMaar moved to Japan as a consultant for 1 year for various brands. This year he began taking silversmith courses to improve his jewellery making skills but felt it was a small part of a bigger picture.

As a trend forecaster for over 7 years, Jérôme became highly sought after by brands like Tommy Hilfiger, Swarovski, Givaudan, Moussy Japan, Calvin Klein, Uniqlo, Essie, Maybelline, Vans, Victoria’s Secret, GAP, Microsoft, Mattel, Under Armor, New Balance and Nike. jeromelamaarhzonedgrpasm

5:31 has been worn by Beyonce several times, Mrs Tina Knowles-Lawson, Kim Kardashian, Serena Williams, Taraji P. Henson, Justine Skye, Hailey Baldwin, Rita Ora and more.

Jerome is currently a Samsung Influencer , Birkenstock and Lincoln U.A.E brand Ambassador.

April 2016, Jerome LaMaar opened the first boutique of it’s kind in the South Bronx, named 9J. The home of South Bronx Luxe and the location where 5:31 JEROME and several emerging brands are sold. Creating a platform for the next generation of creative thinkers.

Mandatory Credit: Photo by Stephen Lovekin/WWD/REX/Shutterstock (5893810g) Model 5:31 Jerome presentation, Spring Summer 2017, New York Fashion Week, USA - 08 Sep 2016

In his recent collection he looked to the rising tide of our oceans and his notion of a futuristic family portrait (one of multicultural backgrounds) for a kind of dishevelled, washed-up look of a lineup done in an array of colors and hues. Loosely knit dresses and tunics were beachwear appropriate, while the mishmash of embellishments were meant to evoke treasures unearthed from the seabed. It was an abundant, whimsical way of approaching streetwear.

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