"To me, it is clear that they think they can get away with this as a pattern," the civil rights leader says.

Rev. Al Sharpton is worried with Hollywood’s diversity problem, and he’s turning his attention toward ratings and advertiser dollars by urging potential viewers of the upcoming Academy Awards telecast to “turn the dial.”

The president and founder of National Action Network has taken aim at the industry and the Academy of Motion Picture Arts & Sciences over its current roster of Oscar nominees of which there are no actors or directors of color in the running for statuettes for the second straight year.

In His NAN announcement on Tuesday, he stated that he would be supporting to launch a serious campaign for people to tune out of Oscar.

“Hollywood is like the Rocky Mountains, the higher up you get the whiter it gets. And this year’s Academy Awards will be yet another Rocky Mountain Oscars. Yet again, deserving black actors and directors were ignored by the Academy — which reinforces the fact that there are few if any blacks with real power in Hollywood,”
Sharpton hasn’t let up since and is already at work striking up a dialogue with leading activists and clergy for a TV blackout of the Oscarcast, which is scheduled
for Feb. 28 and will be hosted by Chris Rock.

Sharpton’s roster includes L.A. National Action Network president Rev. K.W. Tulloss, Los Angeles Urban Policy Roundtable President Earl Ofari Hutchinson, president of Project Islamic Hope Najee Ali, Compton NAACP and other civil rights leaders even though he was reluctant of naming the Hollywood insiders who he is targeting with the campaign.

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