The Founding Fathers were surely white. But what about their children, grandchildren, and great-grandchildren?
Creative agency Droga5, is part of a Fourth of July campaign in which Ancestry.com recreated John Trumbull’s historic “Declaration of Independence” painting but now it features not the Founding Fathers themselves but their descendants.
“Declaration Descendants” Mixed race descendants of the Signers of the Declaration of Independence. Happy 4th! https://t.co/ttQ3qF5G2q
— Tera Hunter (@inllhrprhntr) July 1, 2017
The research team for Ancestry.com reportedly spent hours tracking down and validating the identity of descendants, according to AdWeek.
“In addition to the DNA research they are known for, Ancestry has an incredible genealogical database,” Droga5′s Executive Creative Director Tim Gordon told. “Droga5 wanted to create something that used their huge archive to celebrate 4th July.”
The new incredible and inclusive ad resulting from the research features 29 direct descendants of America’s Founding Fathers, many of whom are people of color.
“We’re really humbled to have created a campaign that shines a spotlight on America’s modern-day diversity and our past,” Gordon added. “Not only does the campaign highlight how connected and diverse we are, it proves that diversity isn’t just something we value, it is part of who we are.”
Shannon Lanier, one of the Black descendants featured in the video, reiterated the importance of understanding both our personal and collective history.
Great https://t.co/45mF7pyzPS ad featuring descendants of signers of Declaration of Independence. Powerful. Well done!
— Nancy Sobel (@nancysobel) July 2, 2017
“Through my family, I am part of history,” Lanier told AdWeek. “Through the recreation of that historic moment, I feel like I’m making history—it shows how much our country has changed and how diverse and beautiful America’s family really is.”