Nike shares a new clip addressing racial inequality starring LeBron James, Serena Williams and other famous Black athletes.
Nike has recently launched a new EQUALITY campaign which opened on Sunday with a new ad featuring LeBron James, Serena Williams, Kevin Durant and many other black athletes.
In a press release the representatives of Nike claimed that the campaign is supposed to encourage “people to take the fairness and respect they see in sport and translate them off the field.”
The ad which will be shown during Sunday night’s Grammys and during the NBA All-Star Weekend has immediately caught the attention of the Internet users and received compliments and support.
That’s great to see a clip where more attention is paid to racism and inequality than to the brand itself.